Creazione sito web responsive personalizzato


Voto medio





Hello. My name is Elisabetta Pendola, a Digital Specialist and a Freelance Webdesigner based in Florence, Italy.


I love to create stunning functional websites that shine with the light of the their owner's idea/concept and beautifully reflect business mission, while help them growing relevant results!

I currently manage an online portfolio in which I interactively showcase my full-customisable web design style for different business subject and develop Social Media Engagement and Social Media Strategy for happy brands on Facebook, Instagram and Pinterest.

I love to listed one company identity, philosophy and mission to recreate and focus on the their best looking online presence with a pleasuring experience to navigate and interact with.

My best skills and expertises are Creative Website Building on a Wordpress framework and Wordpress themes development, SEO, Social Media management,Web content copywriting, Rich User Experience visual design and/or tailored Web design for any Customer goals with a smooth, elegant, responsive touch.

Do not hesitate to get in touch and view some of my projects at :







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Elisabetta Pendola

Firenze, Italia
Mar 2021
Sono una Web designer Freelance di Firenze. Ho forte passione per il lato artistico/creativo del Lavoro, i miei punti forti sono lo sviluppo web in Wordpress e la scrittura in chiave SEO orientati al raggiungimento della visibilità e degli obiettivi commerciali di professionisti e privati. Amo studiare e aggiornarmi continuamente in tema digitale e sono inoltre specializzata in campagne advertising sia Google Ads con certificazione Google che sui social media di maggior riferimento come Instagram, Facebook e Pinterest.
Dettagli della lavorazione

Gone are the days when we knew for certain that everyone was viewing the web on a desktop or laptop computer so websites were designed and developed for that standard experience.  Increasingly, people are viewing the web on a variety of devices - tablets, smart phones and other mobile devices. If your website doesn’t support those devices, this can negatively affect how users interact with your business. The site may load slowly, the layout is fixed and awkward to navigate and you may end up with a frustrated user. Statistics show that most users don’t convert when using small screen devices which means you may be losing out on valuable business opportunities.

I can turn this problem around using responsive design. We’ll redesign your website’s front-end templates to adapt and scale to whatever kind of device the user is viewing from while maintaining your existing look and feel and improving overall performance. We’ll test it on a variety of devices  - mobile and non-mobile - to ensure the experience is consistent and easy to use.

I want also to improve your conversion by 40% for mobile users which, given the current percentage of users who visit websites on mobile devices currently, should impact sales by 15% per month. Now that’s what you’d call responsive, don’t you agree?



The first step is I need to thoroughly understand your business, your business goals, your customers and their expectations and behaviour, and how your website factors into all of it. I’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give me the foundation for moving forward with just the right recommendations for the design and development of your new responsive website, like your business palette, color schemes, style and the overall allure or the message your company wants to forward to the audience/potential clients.


Here the scope, requirements, and description of the final web site will be determined and documented, including the overarching site goals, number of pages, site hierarchy, merchandising needs, language and web tools used, plus forms, animations/graphics, and other specialized content.


Once I’m armed with this information, we’ll set to work sketching out interface layouts for 3-5 different views, including the home page, sub page, the blog/news template, and any additional templates needed. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing me to experiment and iterate on solutions quickly so that I have a good sense of how content should be laid out across different screen sizes.

Next I’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to TWO rounds of revisions on the design.


Once you’ve approved the design, I’ll start building them using HTML, CSS, and PHP.


After testing the static layouts, I integrate the new designs with a current or made to measure Wordpress theme. To do this I’ll need to mirror your live site in a development environment, then I will test the site across different browsers (Firefox, Chrome, Safari) and devices (iPhone, Galaxy, etc). Any bugs that arise from this testing will be fixed prior to launch.


To complete the work outlined in the project scope, I'll need approximately 8 weeks from beginning to end, depending on when I receive feedback at each milestone. Upon signing the proposal I am prepared to start work immediately.


I'm all about the experience. We design simple, compelling, and functional websites that make it easy for users to quickly find exactly what they’re looking for when they arrive at your site and then convert them into paying customers. It’s about creating a online experience that transforms users into followers, customers into ambassadors.

We do this by listening to you, understanding your target audience, and putting our extensive online knowledge to work on a plan that will improve your business goals and change the way you think about the potential of the internet.


Upon request I'll buy for you the best suiting special hosting + domain web space plan I found after research on your business/projet needs, for 1 years. This is a smooth way for me to just start working at the project with any redundant mid step of transferring of credential and passwords (wich by the way are fully returned and gave to the committent at the end of the work) The cost of the webspace renewing (hosting+ domain) the cost starting from the following year is totally charged to the customer.


Writing or inputting any text copy is not included in my project proposal.  If you’d like me to write new content or input text for you, I'm happy to provide a separate estimate for that.


You’ll need to supply graphic files to me in an editable, vector digital format. Photographs must be in a high resolution digital format. If you choose to buy stock photographs, I can suggest stock libraries and style of photography/images. If you’d like me to search for photographs for you, we can provide a separate estimate for that. Cost of buying stock photographs or a photo shoot is not included in this contract.


I deliver templates developed from HTML5 markup, CSS2.1 + 3 stylesheets for styling, php code and unobtrusive light Javascript for feature detection, poly-fill, into a perfectly integrated Wordpress CMS platform easy to use, view and world-wide recognised.




Ricerca, Documentazione, Briefing
Sketch, Present Wireframes, Present finished mockups
Code HTML/CSS templates, Web architecture
Wordpress Theme Integration
Customisation, Testing
Deployment to live site
60 giorni


7 giorni extra
Acquisto piano spazio web (hosting) e dominio univoco (domain) per 1 anno. Il rinnovo dell'abbonamento al piano hosting e domain a partire dall'anno successivo sarà a carico del Cliente.